Nintendo Wii and Apple iPhone Rank as the Leading Gadgets This Christmas Across Europe Based on Online Search Frequency
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the frequency of online search inquiries for the most popular gadgets in the U.K., France and Germany this Christmas. The products studied were twenty different models of gadgets from the game console, mobile phone, and portable music player segments. The study covers the early stages of the Christmas shopping season during the first three weeks of November.
Cross-Country Popularity
Across the U.K., France and Germany the most popular gadget was the Nintendo Wii, with an average of 4.9 million weekly searches. The second most searched for gadget was the Apple iPod with 3.5 million searches. Rounding out the top five were the Nintendo DS Lite, the Sony Playstation PSP, and the Apple iPhone.
Bob Ivins, comScore EVP of European Markets said, “We know that music players, game consoles, and mobile phones are very popular with consumers this year. The interesting aspect of this study is identifying which products are generating the most consumer searches, which can provide retailers and manufacturers with important insight into the underlying consumer demand for each specific product.”
The U.K.’s Most Popular Gadgets This Christmas
Nintendo Wii was the most searched for gadget in the U.K., averaging 3.7 weekly million searches during the first three weeks of November. Other game consoles generating great interest were the Nintendo DS Lite, the Microsoft Xbox 360, the Sony Playstation PSP, and the Sony Playstation 3.
Methodology
The twenty different models of gadgets from the game console, mobile phone, and portable music player segments that were analysed in the study were: Apple iPhone, Apple iPod, Apple iPod Nano, Apple iPod Touch, Barbie Girls MP3 Player, Creative Zen, HTC Touch Dual, LG Prada, Nintendo DS Lite, Nintendo Wii, Nokia N81, Nokia N95, Playstation 2, Playstation 3, Playstation PSP, Sagem RG512, Samsung U600, Sony Ericsson K810i, Sony Ericsson W880I, Xbox 360.